About

A career spent making digital and operational work easier to understand.

I am Os Ishmael. For more than 15 years, I have worked across Asia on digital experiences, content, customer journeys, CRM, reporting, and the systems behind day-to-day operations.

What I bring

A view across the customer, the platform, the data, and the team that has to keep the work moving.

Where I have worked

Technology, hospitality, education, finance, media, healthcare, and other service environments across APAC and China.

From experience to current work

The products I am building now come from that background. Qithym, Loamnote, 2nd Bell, and ActaOS each look at a narrower problem, but the work still starts with behaviour, workflow, and the systems around it.

I do not present early products as finished businesses. I am building them carefully, testing what is useful, and keeping a clear boundary around what is known and what is still being proved.

See selected work →